Tagline! You’re it! :)

One piece of advice given to authors is to come up with a tagline that describes who we are and what we write. Personally, I’m a huge fan of taglines. I love the idea of helping readers quickly and easily get a sense of my work. It sounds so simple, too. One evening of brainstorming with a bottle of wine, and boom, we’re done—right?

Perhaps that’s how it works for some. Me, not so much. Consider this: first drafts of my novels are usually over 100k words. With the help of editors, we tighten them up to somewhere between 70-90k. Coming up with a 300-word back cover blurb takes me hours. Many, many hours. So, boiling down the whole of my work to under eight words? Not so simple, after all.

There is also a square peg/round hole problem. A workable tagline can be as simple as stating one’s genre. Technically, I write paranormal romance/suspense, but my books have been described as “atypical” for various reasons. For example, they are “paranormal,” but there are no supernatural characters. Some readers categorize my novels as “spiritual,” but they don’t fit into the usual definitions of “religious/inspirational.” And while it is sometimes assumed that “clean-with-steam” books are YA, mine are geared toward an adult audience.

Then there is the problem of complexity. A recent (beautiful!) Amazon review of my latest book, ALL THE LIGHT THERE IS, was entitled: “A lovely mix of Marine/civilian, Parapsychology, skeptics, New Age and Old age lore, science, political subterfuge, and Romance!” When I came across this, I was absolutely thrilled to see this reader’s wonderfully thorough yet succinct description of my work! Unfortunately, even this fabulous summary is over twice the maximum length of a tagline.

For all of these reasons—and the fact that I tend to overthink things ad nauseam—my search for a tagline has involved trial and error. Those who have visited my website or social media pages may have noticed a variety of different versions in rotation. This is how I often decide whether something works, creatively: try it on for size, walk around in it, see how it feels. While some attempts came close, nothing stuck.

Some time ago, I was playing around in Photoshop, creating images of THE HEALING EDGE SERIES for use on social media. Wishing to add some text to the images, I wrote a list of words describing themes and ideas that appear in my work. I circled a few, tried some out together, and ultimately came up with, “Light vs. darkness. Love vs. fear.” Recently, as I once again attempted to create the perfect tagline, I discovered that this particular image resonated more than any other with readers, generating the most attention, sharing, and feedback. You, my readers, had already told me what my tagline should be! All I had to do was listen.

“Light vs. darkness. Love vs. fear.” These are universal, epic struggles, and certainly not unique to my work. But I believe these words do an excellent job of describing what I write and what I’m about. Thank you, my incredible readers, for helping me to see what was right in front of me. 💗

Also, stay tuned! I’m working away on a new series starter called THE CRACKING (titled thus in part so that when it’s published, I can say, “Release ‘The Cracking!'” 😁). It’s going beautifully so far, and I can’t wait to share it with you! And hey, you’ll never guess what some of the major themes are…. 😉

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Best Series Winner: The Healing Edge!

I am thrilled to announce that The Healing Edge Series has WON the 2017 PRG Reviewer’s Choice Award for Romance/ Paranormal/ Fantasy/ Angels & Ghosts/ Psychics Series! I am so grateful to the Paranormal Romance Guild for this wonderful honor!

My heartfelt thanks goes out as well to each and every one of you who took the time out of your busy lives to show your support for this series. This recognition means more to me than words can say, and I am so deeply appreciative!

Purchase links for The Healing Edge Series can be found here. All e-books are free for Kindle Unlimited users on Amazon. Thank you so much again to the Paranormal Romance Guild and my incredible, peerless readers. I am overwhelmed!

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Seven-Day Sale: Books 1&2 of The Healing Edge Series!

Attention, #paranormal #romance and #suspense fans! Now is the perfect time to discover the #award winning Healing Edge Series! Books 1 & 2 are on #sale for $1.99 each through 9/9/17. Catch up on your reading over Labor Day weekend, just in time for the release of Book 3, ALL THE LIGHT THERE IS on 9/12/17!

Find the books on Amazon here. Free for #KindleUnlimited subscribers. Enjoy!

Praise for All the Broken Places (The Healing Edge, Book One)
Winner of the 2016 Paranormal Romance Guild Reviewer’s Choice Award for Best Paranormal Romance/Suspense Series

“…Those with an interest in parapsychology will be fascinated by this artfully written series starter.” —Publishers Weekly
“With the introduction of a charismatic group of alternative healers, Eden creates a unique world that readers will find fascinating.” —RT Book Reviews

Praise for All the Wounds in Shadow (The Healing Edge, Book Two)

“Anise Eden’s All the Wounds in Shadow is the continuation of a remarkable journey. Peopled with engaging characters and filled with intrigue, this book will delight readers of paranormal romance. This series occupies a special place at the top of my favorites list and I can’t wait to see what Ms. Eden brings us next.” —Rosanna Leo, author of the Gemini Island Shifters series

 

 

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REVEAL: Two Teasers! No Waiting! :)

AND NOW: Two teasers for ALL THE LIGHT THERE IS, the third and final book in the award-winning #paranormal #romance #suspense Healing Edge series, coming 9.12.17!

Psychotherapist Cate Duncan is done with danger.

Her training at the MacGregor Group’s parapsychology clinic has brought one crisis after another. So when research colleague Skeet offers Cate and her boss-turned-boyfriend Ben a working vacation at his secluded hunting lodge, they jump at the chance.

But the idyllic Mercier Lodge is teeming with secrets: Skeet’s unorthodox research methods, a tragic death that occurred at the lodge over a year ago, and its connection to Cate’s past.

As they delve into Mercier’s unsavory history, Ben and Cate stick close together, trusting in their love for each other to keep them safe. But when a scheme separates them, Cate must rely on the MacGregor Group’s paranormal abilities, some surprise allies, and her own determination to track Ben down and crack Mercier’s mysteries before the strange place claims any more victims.

To pre-order ALL THE LIGHT THERE IS (Book 3), go to http://amzn.to/2gZqlA4

For all Healing Edge Series buy links (including #KindleUnlimited !) go to AniseEden.com/Books. Enjoy!

 

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